Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.
A great user experience is not only good for conversions, it’s increasingly important for achieving and maintaining high organic rankings in search engines. Successful online marketers, however, aren’t out just to make a quick buck. They want to meet -- or exceed -- the expectations of their customers and website visitors. They know this is the way to build long-term, profitable relationships based on trust.
Traditional classroom marketing training gets a bad rap as being out of touch with the speed of online business dynamics. Certainly there is truth to that, but one does well to understand the fundamentals and build from there with real-world experience. If you think you are going to get a marketing degree and then make a zillion dollars online within two years of graduation, you might consider resetting your expectations. The marketplace rewards applied experience. Real-world experience always trumps academia.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
I've taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
I'm a web developer, programmer, blogger and SEO expert from Glasgow, Scotland, with over 15 years experience in the industry. When I'm not writing about marketing and SEO you'll find me strumming the guitar in my band or listening to Revolver on repeat. Follow me on twitter, connect with me on google+ and add us on facebook to keep up with all the latest trends in SEO and online marketing.
Thanks for a great post, love your point about continuing with what drives traffic and dumping what doesn’t. From your experience, how do you determine if a strategy really isn’t working, or if it just hasn’t been put in place persistent enough to see the results? I anticipate some strategies are more long term and won’t show effects immediately, so without the benefit of hindsight, how do we decide whether to keep going or not when we are trying something new?
We’re one of the best online learning marketplace, where Thousands of students are taking courses in everything from programming to yoga to photography–and much, much more. Each of our hundreds courses is taught by an expert instructor, and every course is available on-demand, so students can learn at their own pace, on their own time, and on any device .
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
I became a digital marketing expert on my own. My first project BikeAdvice.in started with the steps mentioned above. I kept scaling it up to a point where it reached more than 1 million page views per month and it was one of the leading motorcycle portals in India at that time. It became a fully operational business with 5 team members, significant revenue from display advertising and deep relationships with leading motorcycle manufacturers in India. As of now that project has been acquired by a big media company.
With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
I really like that Danny has set the bar high for the content quality. On Firepole Marketing, you won’t find fluff that the internet is full of: instead, there’s a constant flow of well written articles with practical ideas that you can apply to your business. Also, there are a lot of guest posts on Firepole Marketing, which provide many different perspectives and fresh ideas.
While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Some internet marketers might specialize in social media marketing, while others might focus on market research or marketing across a broad range of platforms. Across all marketing specializations, the Bureau of Labor Statistics, expects a 9% increase in managerial positions between now and 2026. This is especially true for internet marketers, as the increased availability of the internet and mobile devices, ensures more consumers are interacting with companies through online markets. With more importance placed on internet marketers in the digital age, more marketing professionals and business students are looking for various forms of internet marketer education. That’s where we step in; to offer some answers to the question, “how do I learn to be an Internet Marketer?”
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.
I couldn’t agree with you any more about how important understanding and clearly outlining a process is, I feel it’s the mark of an expert when you can take complex topics, break them down into simple steps and focusing on the aspects that will give the best results for least effort – this is something you continually do and that’s why you were one of my inspirations when it comes to marketing.
Gaining Google's trust doesn't happen overnight. It takes time. Think about building up your relationship with anyone. The longer you know that person, the more likely that trust will solidify. So, the reasoning is, that if Google just met you, it's going to have a hard time trusting you. If you want Google to trust you, you have to get other people that Google already trusts, to vouch for you. This is also known as link-building.
So if someone like Brian Dean did a blog post on Backlinko that breaks down, “How I Increased My Search Traffic by 110% in 14 Days,” I’m going to read that. Why? Because you can tell just by the headline that it’s an actionable post, you can learn something from it, take all that knowledge, implement it on your website, and hopefully, you’ll see similar results.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.
Corbett is an experienced entrepreneur himself. Prior to Think Traffic, he has founded and ran a venture-backed startup in Sillicon Valley, as well as worked as a consultant for Fortune 500. His first blog, www.corbettbarr.com, attracted over 500,000 visitors in it’s first year. Now, Corbett runs a small publishing company caleed Insanely Useful Media, which is the business behind Think Traffic, Expert Enough, Traffic School and How To Start A Blog That Matters. He also advises high profile bloggers, including Leo Babauta of Zen Habits and Adam Baker of Man Vs. Debt.
Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.