As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.

SEO and social media are constantly changing. Google tweaks itsĀ ranking algorithm hundreds of times each year, and new social media platforms emerge constantly. In order to remain authoritative when it comes to online marketing, you must be passionate about lifelong learning. This means staying on top of industry news, attending conferencesĀ and regularly networking with others in the digital marketing space.
Decide if marketing is a career fit for you. Consider taking a personality test, which will reveal your preferences. A test similar to the popular Myers-Briggs test can be found at 16personalities, and there are many others. This test will reveal your work preferences. See how of your preferences match the skills needed to be an Internet marketer.[1]
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