Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
The employment of advertising and promotions managers, including Internet marketers, is predicted to increase by 12 percent by the year 2020, a growth rate that is about average for all professions. As technological advances increase and the Internet continues to grow, however, the demand for Internet marketers will also rise as more of these professionals are needed to coordinate web-based advertising and promotion campaigns. Job prospects should be extremely favorable, especially for marketers who have previous experience specifically in Internet advertising. The ever-growing demand for new products and services via the Internet will spur demand for new and improved Internet marketing methods, so creative and forward-thinking individuals will definitely have an edge in the future job market.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.

Some marketers focus on the advertising component of Internet marketing. You can focus on the keywords and phrases that entice people to click on an ad. You can also help clients with search engine optimization (SEO). SEO is the process of changing a website’s content to increase the site’s ranking in a search result. These marketers also help clients build links between pages and websites.
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