Digital marketing is a field in which things are always progressing and changing; something new develops each day and all digital marketers around the world want to stay updated. Gone are the days where we search for all updates on the internet. Instead, we follow hundreds of pages and influencers on social media, so we can stay notified round-the-clock. Following industry experts and influencers who are proficient in digital marketing is not only a great way to initially learn the basic fundamentals, but it’s also essential for keeping up with the latest digital marketing changes and trends.
SEO is optimization process to ensure your website is searchable – for the select key words. Some keywords may be highly competitive, and getting them to top of search results can be herculean task, if not impossible. Some KWs may not be that competitive, but their usefulness might be limited. Hence enough research is the first & most important step to find right keywords that helps in taffic to your website, while optimizing efforts, for doing SEO.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
Marketing requires creativity. That creativity can come in many forms. Graphic designers put together visual presentations to attract customers. Writers create content that is designed to engage the reader and keep them interested. A programmer writes code to create a web page that is easy to navigate. Regardless of your marketing role, you need to think creatively.