Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
More than ever before, people buy from people they know and trust. Being trustworthy -- and able to convey this trait to others -- is critical to being a successful online marketer. Garish, over-the-top landing pages; blatant self-promotion on social media; and spammy, keyword-laden copy will inevitably damage or destroy your online reputation. Being authentic and trustworthy is what will set you apart, helping you build long-term relationships with your customers and clients.
The things is, mobile UX (user experience) is different from desktop UX. Your website might be responsive, but does your checkout process resonate with the way people use their phones? You can’t just replicate the desktop process on mobile, expecting people to go through lengthy forms and fill out numerous fields using their thumbs. Everything on mobile needs to be simpler, faster, and requiring minimal effort. So when you’re looking for professionals to optimize your site, you’ll want to find someone who understands the practices of mobile UX so you can adjust the conversion process.
This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
Decide on a writing or communication focus for your work. Content marketing is becoming a critical way to market online. If a website can post interesting blogs and articles, they can drive traffic and attract business. You may decide to specialize in writing great content. You can also apply your writing skills to text on a web page and to sales materials.