Maybe you’re not necessarily interested in a career focusing solely on digital marketing. In fact, you might have plans to start your own business entirely, which has nothing to do with advertising, marketing, or computers. But as any entrepreneur knows in this day and age, a strong online presence is imperative, regardless of the industry you want to launch a business in. Because, digital marketing will be such an important part of your company’s success, learning this invaluable skill can help your own company take off. Alternatively, you’d likely have to hire a digital marketing consultant or agency, which can quickly increase your business expenses.
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.
How to Get Your Site Featured on the Biggest Blogs on the Web (83 Times in One Year – This is an interview with Danny Iny from Firepole Marketing. Danny is known as “The Freddy Krueger Of Blogging”. He got that name when he went crazy with guest posting and put up 83 guest posts in one year on top blogs. In this interview, Danny shares his approach to guest blogging, and this is a must-see for everyone who wants to learn how to promote their websites via guest blogging.
The role of digital platforms in supporting integrated multichannel marketing is an important component part of digital marketing, yet is often overlooked. In many ways, this highlights how important it is to break down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels can also be managed to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.
Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
According to the U.S. Bureau of Labor Statistics, classes in marketing, sales, consumer behavior and market research are related to working in the field of marketing. Aspiring internet marketing consultants can earn a bachelor's degree in business administration, marketing or internet marketing. Classes in these programs may cover topics like consumer behavior, sales, social media optimization, website advertising, marketing businesses and digital imaging.
Make sure that you understand all of the potential marketing opportunities on LinkedIn. All of your customer’s key employees should have complete profiles on LinkedIn. Those managers should also post articles and blog links to the site frequently. People use LinkedIn to network, find business and also look for jobs. Use your marketing knowledge to ensure that your clients have a presence on LinkedIn.