It is important to remember that just because digital marketing uses different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. It can be easy to set objectives for digital marketing based around ‘vanity metrics’ such as number of ‘likes’ or followers, so it is useful to bear in mind this definition of marketing advanced by the Chartered Institute of Marketing:
Implement – this is where you just need to go and do it. But don’t focus on all forms of online marketing at once. Otherwise, you will be spreading yourself thin, and you’ll never become great at one thing. Instead, try to focus on one section until you feel that you are pretty good at it. For example, I got good at SEO first, then social media marketing and then content marketing. Now, I am focusing my efforts on email marketing.
Marketing requires creativity. That creativity can come in many forms. Graphic designers put together visual presentations to attract customers. Writers create content that is designed to engage the reader and keep them interested. A programmer writes code to create a web page that is easy to navigate. Regardless of your marketing role, you need to think creatively.
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