Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
The employment of advertising and promotions managers, including Internet marketers, is predicted to increase by 12 percent by the year 2020, a growth rate that is about average for all professions. As technological advances increase and the Internet continues to grow, however, the demand for Internet marketers will also rise as more of these professionals are needed to coordinate web-based advertising and promotion campaigns. Job prospects should be extremely favorable, especially for marketers who have previous experience specifically in Internet advertising. The ever-growing demand for new products and services via the Internet will spur demand for new and improved Internet marketing methods, so creative and forward-thinking individuals will definitely have an edge in the future job market.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
If we look at these other definitions of digital marketing such as this definition of digital marketing from SAS: What is Digital Marketing and Why does it matter? or this alternative definition of digital marketing from Wikipedia we can see that often there is a focus on promoting of products and services using digital media rather than a more holistic definition covering customer experiences, relationship development and stressing the importance of multichannel integration. So for us, the scope of the term should include activities across the customer lifecycle:
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.
Marketing requires creativity. That creativity can come in many forms. Graphic designers put together visual presentations to attract customers. Writers create content that is designed to engage the reader and keep them interested. A programmer writes code to create a web page that is easy to navigate. Regardless of your marketing role, you need to think creatively.