Behind the New Think Traffic Design (Results + How We Did It) with Chase Reeves – Think Traffic recently went through a complete redesign of the website, which increased their e-mail subscription  rates dramatically. In this interview, Corbett chats with the designer who helped them with that, Chase Reeves, who shares  how he developed the new design for Think Traffic.

A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.


Consumers seek to customize their experiences by choosing and modifying a wide assortment of information, products and services. In a generation, customers have gone from having a handful of television channel options to a digital world with more than a trillion web pages. They have been trained by their digital networks to expect more options for personal choice, and they like this. From Pandora’s personalized radio streams to Google’s search bar that anticipates search terms, consumers are drawn to increasingly customized experiences.
If we look at these other definitions of digital marketing such as this definition of digital marketing from SAS: What is Digital Marketing and Why does it matter? or this alternative definition of digital marketing from Wikipedia we can see that often there is a focus on promoting of products and services using digital media rather than a more holistic definition covering customer experiences, relationship development and stressing the importance of multichannel integration. So for us, the scope of the term should include activities across the customer lifecycle:

While many people attempt to understand and wrap their minds around the internet marketing industry as a whole, there are others out there that have truly mastered the field. Now, if you're asking yourself what the term internet marketing actually means, it simply boils down to a number of marketing activities that can be done online. This includes things like affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and so on.
In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.
To answer the question 'What is digital marketing?', we have put together this new visual definition summarizing all the activities that form digital marketing that needs to be managed across the Smart Insights RACE Planning framework. It's used in the new, 6th edition of Dave's Digital Marketing book. We explain best practices for all of these in our Digital Marketing Elearning course.  The infographic is divided into activities to develop and manage digital strategy at the top to the marketing activities at the bottom.
Great list! I knew most of these sites already, but not all. Def. going to check out the videos of thinktraffic. That’s also why I’m commenting, your links to those three videos are “broken” http://http//thinktraffic.net/derek-halpern-17k-%20%20subscribers-in-11-months – you added a http tag, the links lead to a German game page! :) Just wanted to give you a heads up.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Marketing is getting more and more difficult, as consumers grow increasingly wary of being "marketed to." Stories have a way of cutting through the clutter and helping to create an emotional investment in your business or product. Being able to envision and articulate the story behind your brand will be a defining characteristic of successful marketers as consumers become more and more cynical.

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
Every industry can leverage social media — but not every channel works for every industry. The key is to find the right channel for you. That will be the one where the majority of your target audience is and which presents itself as an ideal medium for your type of business. A B2B company that sells paper won’t have much to look for on Instagram and Pinterest, for example, as opposed to an online fashion retailer, but they’ll find LinkedIn and Twitter useful to their marketing efforts.
Marketing must tap creativity to be successful. Learning a foreign language is more than just phonetics, sentence structure, and special characters, it also requires you to listen and properly interpret what messages are coming to you so you can offer a relevant response. Hone this skill, and you'll be in a great place as a marketer. As marketers were are also interpreters, we are interpreting what the market is communicating to us and endeavoring to respond in an anticipatory and relevant way. Sometimes we get it right, sometimes we don't; in every case, we should be learning.
Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to Semi-Automate Marketing Tasks 1.

At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram -- here's a peek at the course catalog.
Maybe you’re not necessarily interested in a career focusing solely on digital marketing. In fact, you might have plans to start your own business entirely, which has nothing to do with advertising, marketing, or computers. But as any entrepreneur knows in this day and age, a strong online presence is imperative, regardless of the industry you want to launch a business in. Because, digital marketing will be such an important part of your company’s success, learning this invaluable skill can help your own company take off. Alternatively, you’d likely have to hire a digital marketing consultant or agency, which can quickly increase your business expenses.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.

To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like:
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.

Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we've highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.


It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.

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